JOSÉ CUERVO and THE SPIRIT OF MEXICO

4:30 pm - 5:15 pm
| Location of Session: Hawn Holt Family Auditorium
Adult Sessions

Start of Signing: 5:30 pm
| Signing Location: Festival Marketplace

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About the Event

Despite having one of the most famous names in Mexican history, José Cuervo’s story has never been fully told … until now. Journalist Ted Genoways writes a revelatory history of the vast tequila empire born from the fires of the Mexican Revolution in Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, and shows how Cuervo would forever change not only the business of tequila, but cross-border commerce and conflict.

About the Author

Photo Credit: Mary Anne Andrei

Ted Genoways

Ted Genoways is a two-time James Beard Award winner and the author of six books, including This Blessed Earth: A Year in the Life of an American Family Farm. He is a senior editor at the Food & Environment Reporting Network, a President’s Professor of Media Studies at the University of Tulsa, and the editor of Switchyard. His new book is Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico.

Moderator

JOSÉ CUERVO and THE SPIRIT OF MEXICO

About the Event

About the Author

Ted Genoways

Moderator

Victor Landa

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