Carlos Maestas believes storytelling is the best way organizations and people can move others to action. He is the founder and chief storysmith at Key Ideas, a Texas-based storytelling firm that helps organizations sharpen and share their messages. Carlos has interviewed thousands of people in his career, and since Key Ideas was started in 2002, it has won multiple awards and received five Lone Star EMMY nominations. A stand-up comedian who once opened for Saturday Night Live alum Dennis Miller, Carlos also has an MBA from The Univeristy of Incarnate Word and a BA in Marketing from UTSA. His book on Storytelling, Mommy Lied to God, launched in the Summer of 2020 and quickly became an Amazon bestseller. In January 2024, District One City Councilwoman Dr. Sukh Kaur appointed Carlos to the Brooks City Base Board. Carlos is Chair-elect of the SAISD Foundation board and serves on marketing advisory committees for the DoSeum and the San Antonio Food Bank. Carlos is married to an educator, and he and his wife have three kids.