Martha is a Chicago-born / Mexico-bred Creative Director who calls San Antonio home. She has over 25 years of experience developing strategic creative work for a variety of clients. She obtained a BFA in Graphic Design with a minor in Mexican Art History from the University of Illinois at Chicago School of Art and Design.
As Creative Director she oversaw national TV, Radio, Print, and Digital campaigns. Her agency work experience includes clients such as: The Coca-Cola Company, The Hershey’s Company, Fisher Price, Kraft, NY Life,The Dial Corporation, CDC, CNN Latino, The Museum of Fine Arts Houston, TIAA-CREF, the Las Vegas Convention and Visitor’s Authority.
Martha is committed to always working on creative ideas that will empower and improve the community. Her work has garnered her local, regional and national recognition. She has won over 50 local and national awards for her creative work.
Martha started MM Creative in 2011 to provide cultural creative ideas to clients and community based organizations in San Antonio. Some of her clients include: The Girl Scouts of Southwest Texas; YWCA, H-E-B, Pearl, Texas A&M San Antonio, SAMA, the City of San Antonio Parks and Recreation Department and the Department of Arts and Culture, CAST Schools, Target, the USA Yoga Federation, UTSA, Pre-K 4 SA, La Gloria and Feeding America.
For H-E-B, she’s created over 25 Spanish Language campaigns including the first Spurs TV spot in Spanish which garnered millions of digital views. Martha has worked as Creative Director of cultural programming at Pearl since 2018, including the development of Día de los Muertos and Viva Dieciseis, where she brings an authentic voice and the inclusion of local community partners and artists.
In 2020, MM Creative along with Giant Noise launched a Covid-19 Safety campaign for COSA featuring San Antonio musicians which garnered the attention of the National Endowment of the Arts for promoting local talent. Also, in 2020 Martha created the SA IS AMOR campaign, a visual love letter to San Antonio that have raised over $50,000 for local nonprofit organizations. The SA IS AMOR artwork is now a 5-story mural as part of Centro’s Art Everywhere program in downtown and evolved to include a Spurs are Amor line for the Silver and Black Foundation. In 2021 her design work was featured in United Way’s first bilingual annual giving campaign for the city.
She is a master storyteller who has produced videos for Visit San Antonio’s selling San Antonio as a global destination and a short documentary series for YWCA that tells the story of women living in poverty in the community and the hardships they endure. These videos were an official selection for the San Antonio Film Festival in 2024.
Martha is a member of LSA class #37 and steering committee member of class #41, she has served on the San Antonio Hispanic Chamber of Commerce Executive Board where she chaired the Marketing Committee, she served on the HDRC commission for the City of San Antonio representing District 5. She was also a founding board member for LSAISD. In 2024 she was appointed by Mayor Nirenberg as a member of the city’s Charter Review Commission, and also in 2024 Martha received the San Antonio Hispanic Chamber of Commerce Women’s Leadership Making their Mark on the World Service Award honoring her service to our community. She also served as the mayoral appointee for the Hemisfair Park Area Redevelopment Board of Directors in 2023-2025.
Martha lives in Monte Vista, where she works from her home studio, with her husband Mike and their daughters Mara and Mia, and their mini goldendoodle Maya.
